Shree Lahiri, Author at Reputation Today

Features July 21, 2016

CSR – The 2% Story and Beyond (Part 2)

Touching the Lives of Communities Companies today are committed to work towards the well-being of communities. Roma Balwani, President, Group Communications & Sustainable Development &…

Features July 18, 2016

CSR – The 2% Story and Beyond (Part 1)

Once upon a time, all CSR spends were strictly voluntary in nature. But, India created history when it became the first country in the world…

Engaging Strokes July 14, 2016

Storytelling can help startups get the winning edge

The lure of storytelling came to mind, as I was flipping through art on a rainy afternoon. I stopped at Salvador Dali’s artistic masterpiece The Persistence…

Engaging Strokes July 8, 2016

In this news-wrapped world, how newsy can you get?

News – crisp, crackling news is around us every day. A case in point recently, is the announcement of the cabinet reshuffle that threw up…

Features July 6, 2016

How to generate publicity for your business?

The centre of all business is the push to grow. And, in order to grow your business, it’s important that your business universe gets to…

Engaging Strokes July 5, 2016

The Changing Landscape of ‘Spin’

Recently I came across a magazine called ‘Total Film’ which had a section called ‘Spin Interview’, which had a full-bleed visual of Colin Farrell staring…

Features June 24, 2016

“I see future CEOs coming from Public Relations!”

JEAN-MICHEL DUMONT, Chairman, Ruder Finn Asia was in the capital in the first half of June and Reputation Today caught up with him. 2016 clocks…

Features June 23, 2016

Online Reputation Management Tips

Today, the reality is that poor Online Reputation Management (ORM) can directly hit the company’s sales. Whether the company is large or small, negative search…

Engaging Strokes June 17, 2016

Trolling – A new term of engagement

It looks like if you have not been trolled, you don’t feature anywhere! “Trolling” has become part of our vocabulary, today. The loudest noise on…

Features June 17, 2016

PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…

Articles by Shree Lahiri