Articles by Shree Lahiri

It was a whole new experience – exploring different aspects of human personality using geometric ‘shapes’ with Sneha Shah, Psychologist, Coach, Founder of ISRA and…

The Digital Age has changed the way people communicate. ‘Digital’ is the new normal now. But we do notice that technology contributes to the ‘noise’…

It’s been a while we know that journalism is changing. Readership levels of newspapers are down and pretty much everyone gets the headlines on Twitter….

As we continue to steer our businesses through the pandemic and social unrest, natural disasters and economic uncertainty, it’s become easy to wonder: Is this…

The importance of partnerships and collaborations is basically to develop a niche for your brand and stabilise revenue generation. In today’s fast-paced environment, organisations need…

If these unprecedented times have taught us anything, it’s the importance of authentic, humane communication. Adapting to different communication channels as the ‘new normal’ set…

How do we define ‘sustainability’ in communication?  It’s about consciously integrating ‘sustainability’ in a communication strategy by informing stakeholders about an organisation’s sustainability goals. Significantly,…

Futureproofing anything assumes we know the future, highlighted Rohit Bansal, Group Head, Corporate Communications, Reliance Industries as he kicked off his discussion on “Futureproofing of…

Having evolved from the traditional angle, PR today focuses on engagement – with target audiences, with the media, with influencers and so on. The payoff…

Public Relations in India has witnessed staggering growth since the 1990s. As organisations realised the importance of communicating efficiently with their target audience and increasing…