Brain Storm

If the sword that is double-edged being used in a fight, it is the skill of the warrior that would set him apart in the…

How many times did we recall the name of an individual heading the organisation strongly whenever we thought of that organisation? Probably, almost always. And…

Knee jerk reactions and off the cuff advice often catches you off guard if you belong to the fraternity of PR practitioners. Probably, you come…

My life is an open book… well, it would be safe to say that any brand can make that statement today. With social media in…

Businesses always have challenges and most often these challenges directly affect their customers making an impact over the top lines and the bottom lines. Many…

It’s the virtual world out there and it is also becoming a new normal for the consumers of the 21st century in the age of…

An idea of seeing everything happening in real-time is not very dated but a recent one and it is well-entrenched in the socio-cultural behaviour of…

Sales realisation being the ultimate objective of any business to survive and thrive, it is the marketing that often forms a huge chunk of the…

How common is to hear that so and so brand’s video went viral in record time and achieved so many millions of hits these days?…

Let’s have our social media presence or let’s enhance our social media presence… aren’t these are very common phrases being uttered by the brand marketers…