Features Archives - Page 33 of 43

Features August 8, 2017

What can harm the reputation of a young organisation?

Reputation is one of the biggest and most important assets a company has. When a company’s positive stories are reported in media, or when people…

Features August 4, 2017

The Fulcrum Awards 2017 Shortlists Announced

The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after day-long deliberations by an esteemed jury of 18 communication professionals. The…

Features August 1, 2017

Building a reputation when starting up

“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin Bansal, CEO Flipkart revealed,…

Features July 25, 2017

Battling for the consumer’s mind: Positioning & Reputation

Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…

Features July 19, 2017

Measuring Reputation

We can say that measurement of corporate reputation depends on an assessment of the consumer’s trust in the brand. Then follows the question: can it…

Features July 13, 2017

Top Corporate Communication Teams’ Day-Out

The Reputation Today list of India’s 30 Top Corporate Communication Teams – 2017 was released in the first week of May. And, as a sequel,…

Features July 11, 2017

Reputation and Marketing: two sides of the same coin!

Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…

Features July 4, 2017

Can organisations market good reputation?

When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation from the perspective of customers, prospective customers,…

Features June 27, 2017

Designing a Newsletter

Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a newsletter will obviously depend on its readers….

Features June 20, 2017

The new mantra should be measurement and value

Based in Hong Kong, Charles Lankester, EVP Global Reputation & Risk Management, Ruder Finn is a global marketing and communications leader, specialising in reputation and…