Features Archives - Page 33 of 44

Features September 6, 2017

PR Lessons from Lord Ganesha

The flavor of the fortnight was Ganesh Chaturthi, which kicked off on August 25, when Indians welcomed Lord Ganesh to their homes. The 10-day long…

Features August 30, 2017

ICCO supports the Fulcrum Awards to honour the best of PR campaigns & people in India

The International Communication Consultancy Organisation (ICCO) is proud to announce its support for the Fulcrum Awards, taking place in Jaipur, India on 16th September 2017….

Features August 24, 2017

Leaders and employee commitment

A recent news highlighted communication from Google’s CEO to the employees – which brought to the forefront, important lessons in leadership and its impact on…

Features August 17, 2017

Who is accountable for business reputation?

Reputation is critical to corporate success. High-profile companies are more likely to perform better – attract good talent, clinch better partnership deals, and even recover…

Features August 8, 2017

What can harm the reputation of a young organisation?

Reputation is one of the biggest and most important assets a company has. When a company’s positive stories are reported in media, or when people…

Features August 4, 2017

The Fulcrum Awards 2017 Shortlists Announced

The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after day-long deliberations by an esteemed jury of 18 communication professionals. The…

Features August 1, 2017

Building a reputation when starting up

“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin Bansal, CEO Flipkart revealed,…

Features July 25, 2017

Battling for the consumer’s mind: Positioning & Reputation

Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…