Features Archives - Page 34 of 44

Features July 11, 2017

Reputation and Marketing: two sides of the same coin!

Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…

Features July 4, 2017

Can organisations market good reputation?

When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation from the perspective of customers, prospective customers,…

Features June 27, 2017

Designing a Newsletter

Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a newsletter will obviously depend on its readers….

Features June 20, 2017

The new mantra should be measurement and value

Based in Hong Kong, Charles Lankester, EVP Global Reputation & Risk Management, Ruder Finn is a global marketing and communications leader, specialising in reputation and…

Features June 13, 2017

Letters to the editor – a good PR tool

It may not strike you immediately, but a letter to the editor can make a powerful impact in your PR plan. The letters-to-the-editor page, being…

Features June 7, 2017

Power messaging refines communications strategy

The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your communication strategy. Communicating successfully to your customers…

Features May 30, 2017

Blogs: creating corporate reputation that’s ‘real’

What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what can be seen is that the casual,…

Features May 18, 2017

A rendezvous with Guillaume Herbette

In April we spent a few days in Bangalore. We were there mainly for the Reputation Today Conclave that was scheduled on the 20th of…

Features May 17, 2017

Earned media or paid media?

Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with the engagement with digital media. PR influences…

Features May 9, 2017

Managing negative PR

Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal with bad publicity and the effect it…