Features Archives - Page 34 of 43

Features June 13, 2017

Letters to the editor – a good PR tool

It may not strike you immediately, but a letter to the editor can make a powerful impact in your PR plan. The letters-to-the-editor page, being…

Features June 7, 2017

Power messaging refines communications strategy

The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your communication strategy. Communicating successfully to your customers…

Features May 30, 2017

Blogs: creating corporate reputation that’s ‘real’

What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what can be seen is that the casual,…

Features May 18, 2017

A rendezvous with Guillaume Herbette

In April we spent a few days in Bangalore. We were there mainly for the Reputation Today Conclave that was scheduled on the 20th of…

Features May 17, 2017

Earned media or paid media?

Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with the engagement with digital media. PR influences…

Features May 9, 2017

Managing negative PR

Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal with bad publicity and the effect it…

Features May 4, 2017

Internal communication influences corporate culture

Communication is one area that business leaders should attach great importance to. When we generally talk about communication, we cannot help but touch upon the…

Features May 2, 2017

Reputation Today 30 Top Corporate Communication Teams in India – 2017

There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had…