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Finance 4.0 is an era of transformation where algorithms are reshaping the financial landscape, automating tasks, and crunching numbers with inhuman speed. It’s also the…

This marks my 37th book review, indicating more than three years of reading, learning and unlearning. Over time, I have explored various genres, from business…

In today’s digital age, where the digital realm is a bustling marketplace and attention spans are shorter than ever, the power of AI in revolutionising…

Content creation has become integral to any successful marketing strategy in today’s digital age. However, creating content that resonates with the diverse and dynamic Indian…

In recent years, the rise of artificial intelligence (AI) has revolutionised various industries, including public relations (PR) and the creative sector. AI-powered tools and technologies…

Digital marketing continues to evolve at breakneck pace. As emerging technologies reshape consumer experiences, they open new opportunities for businesses to engage and convert customers….

The dynamic and diverse landscape of India stretches well beyond what is captured in national news. Its rich mosaic of cultures, languages, and regional identities…

With the National elections round the corner, what could be a more powerful affirmation for Political PR! Indeed, it would not be out of order…

In the dynamic world of public relations, PR professionals are now confronted with a new challenge: the incisive nature of today’s ‘aware’ and more informed…

In a swiftly evolving landscape of corporate communication, technological advancements are reshaping the way organisations connect with their stakeholders. As we stand on the precipice…