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In the ever-evolving world of public relations, the effectiveness of a PR campaign is crucial to its success. However, measuring that success can be complex….

The PR industry has long been grappling with a fundamental challenge: proving its worth. For too long, we’ve relied on vanity metrics like AVE, engagement,…

Ashutosh Garg, with over 25 years of experience in corporate culture, is the founder of Guardian Pharmacy and the author of numerous books. Influenced by…

Back in February 2022, when a former Indian cricketer accused celebrated author and sports journalist Boria Majumdar of threatening him by putting out screenshot of…

B2B marketers rely heavily on AI for demand generation, go-to-market strategy, account-based campaigns, and product development. But AI alone isn’t enough for making strategic decisions….

Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable organisational skills. The ability to juggle multiple…

Traditionally, cooking up a meal for their families forms an integral part of many women’s lives. Drawing inspiration from the meticulous care that women put…

As the owner, head chef and leader, I’ve always believed that team building is more of an art than a science. It’s not just about…

Having been a part of the Public Relations/Corporate Communications fraternity for more than two decades, I can very well claim without sounding boastful that my…

As the adage goes, sometimes life takes you to a path you had never imagined. Something similar happened to me five years ago. In the…