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As the adage goes, sometimes life takes you to a path you had never imagined. Something similar happened to me five years ago. In the…

Athletes play a valuable role as influencers, role models, and public figures in the dynamic world of sports. As the visibility and commercial value of…

Continuing from the previous post of how poetries are an asset for legacy building, let us delve more with thought experiments. Reference Building is a…

In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and…

In today’s crowded marketplace, capturing consumer attention and influencing purchasing decisions requires more than just flashy ads. Marketers are turning to experiential marketing, a strategic…

Why do we communicate? What prompts us to start or engage in a conversation? What defines a meaningful exchange? These questions are at the heart…

Branding is all about storytelling to distinguish identity and connect with the audience. Public Relations as a function needs strong story pegs, pitch stories, formation…

In today’s dynamic and interconnected world, businesses and organisations face a constant array of potential crises that could jeopardise their standing and survival. Adeptly navigating…

Imagine scrolling through your social media feed and stumbling upon a video by a well-known journalist. But this isn’t your typical news segment. Instead, it’s…

Healthcare and pharmaceuticals are involved in an intricate and ever-evolving landscape. Public relations (PR) plays a crucial role in connecting organisations with the public. The…