Fulcrum Winners Announced

The organisers of Fulcrum Awards announced the winners on Saturday, September 24th at a gala evening in Aamby Valley, Lonavla.  The grand awards night saw an audience of over 500 professionals from the communications business. Keeping the theme of the awards – To Honour Excellence in the Communications Profession, the awards ceremony commenced with the announcement of The Lifetime Achievement Award. Mr Irfan Khan was bestowed with the recognition.  A jury of 17 eminent communications leaders, which was chaired by Mr. Sunil Gautam, decided the winners.
The winners were chosen through online and offline judging. The complete winners list is given below.
TECHNIQUE CATEGORY
Best Use of Content
Goa Tourism Development Corporation: Tourism by Tourists, Adfactors PR

Best Use of Creativity
Fevicol (Pidilite Industries): Shramdaan Divas – Bringing dignity into the lives of carpenters, Adfactors PR

PR Event of the Year
Flipkart: Big Billion Days 2015: The human side of India’s largest sale event turning negatives into positives

Best Use of Digital and Social Media
Janssen: Me Without Migraine, MediaMedic Communication

Best Integrated Communications Campaign of the Year
Fevicol (Pidilite Industries): Shramdaan Divas – Bringing dignity into the lives of carpenters, Adfactors PR

Best Use of Evaluation & Measurement
Immunization Technical Support Unit (ITSU): One shot against seven deadly diseases, Genesis Burson-Marsteller

Best Public Affairs Campaign
Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India – A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India, Integral PR

Partnership To Fight Chronic Diseases: Time to Unburden – Commitment to reduce the NCD burden in India through a multi-sectoral approach, S.P.A.G

Issue and Crisis Management
Jet Airways: The Flight from Brussels, Adfactors PR

Best Internal Communications and Employee Engagement 
Asian Paints Ltd: Voice of Customer, BLAQ
Standard Chartered Bank India: IOU

Best New Product Brand Built Through PR
Godrej Security Solutions: Goldilocks –  My Personal Locker for Everyday Valuables! Adfactors PR

Most Impactful Media Campaign
National Basketball Association Pvt Ltd India: Go Big Go NBA, Genesis Burson-Marsteller along with WordsWork

Best Use of Community Engagement of the year
Viacom 18 Media Pvt Ltd: Saving India’s Cinematic Legacy One Frame At A Time
Fevicol (Pidilite Industries): Shramdaan Divas – Bringing dignity into the lives of carpenters, Adfactors PR

SPECIAL AWARDS

In House Team of the Year
Godrej Group Corporate Communications Team

In House Innovation of the Year: Special Commendation to:
Viacom 18
Team Flipkart Stories (Internal)

Boutique Consultancy of the Year
Ideosphere Consulting Pvt Ltd

Mid Size Consultancy of the Year
S.P.A.G.

Large  Consultancy of the Year
Adfactors PR Pvt Ltd

Individual Category – Agency

Lifestyle Luxury and Sports  Neha Mathur Rastogi, CEO, Wordswork

Technology & Telecom  Shivalika Chadha, Senior Account Director, Avian Media Pvt Ltd

Government Affairs Advocacy and Community  Sharmistha Ghosh, Head CSR &Advocacy, Avian Media Pvt Ltd

Start Ups  Eshant Arora, Associate Vice President, Value 360 Communications

BFSI & Corporate  Hemant Batra, Senior Vice President Financial Services, Adfactors PR Pvt Ltd

Individual Category – In House

Hospitality & Travel  Ajay Jasra, GM Corporate Affairs, SpiceJet

Auto  Bhartendu Kabi, Head Corporate communications, Hero MotoCorp Ltd, Weber Shandwick

Technology & Telecom  Archana Mohan, Dell India Pvt Ltd

Start Ups  Aman Dhall, Group AVP and Head of communications, PolicyBazaar.com

BFSI & Corporate  Sujit Patil, VP Head Corporate communications, Godrej Industries Ltd

The Fulcrum Awards is a property launched by PRmoment.in – the leading online magazine for PR professionals in India along with Event Capital – an event IP specialist earlier in April this year. The awards night was hosted by The PRomise Foundation and supported by SCoRe.  The awards were open for both in-house and PR consultancies where communication teams could nominate their work and individuals could nominate themselves for various categories

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