Views March 1, 2019 Seven communication strategies to win love for your brand What is it that could have enabled Maggi stage such an epic comeback, despite being banned from the India market for over six months? What…
Views August 17, 2018 Why Jesus will always have more followers than your brand? Religion and marketing are both forms of meaning making. Both seek to create a need where none exists. To convince buyers that a void exists…
Views April 25, 2017 Start-ups need a compelling PR approach To evolve is to live, to change is to adjust and perform at the optimum level and to express is to communicate in a lucid…