communications strategy Archives

Little Joys May 23, 2018

What is a marketing communications strategy all about?

My experience of all these years, as a communications expert, has taught me that Public Relations profile cannot be limited to media engagement, press releases,…

Views February 16, 2018

Colour Calling

Tipi Tipi top…what colour do you want? Little do we realise that subconsciously we begin our journey with colours. The universal favourites red, blue, pink,…

Views December 7, 2017

An open letter to those keen to enter the Communications Business

Dear Communication Consultant Welcome to an exciting journey of being part of the Communications’ Business. It’s a fun roller coaster ride. I write this open…

Features June 7, 2017

Power messaging refines communications strategy

The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your communication strategy. Communicating successfully to your customers…

Views May 26, 2017

No quick-fix, PR is investment in future!

Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating; we must do something quickly,” said a…

Views April 7, 2017

Internal Communication Drives Business Reputation

Have you ever considered that employee word-of-mouth can make or break the reputation of a company? What was the impact on Goldman Sachs’ reputation when…