Content Archives - Reputation Today

Views August 24, 2018

Is content the real king in Public Relations?

If there is one thing that the billionaire and Microsoft founder, Bill Gates could foresee that the noted astronomer, Nostradamus couldn’t, it was the observation…

Taking PRide August 6, 2018

Content is King and Queen … long live Royalty

Content is indeed the most important tool in Public Relations as all brand behaviour is captured through content. There are ten types of content Public…

Features April 19, 2017

Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…

Features March 5, 2016

New Age Corporate Communicator: Information Dispenser To Indispensable Resource

The role and responsibility of a corporate communications professional has come a long way since its inception. It’s no more limited to preparing communication and…

Views February 25, 2016

What journalists can learn from communications firms

Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences needed to be engaged differently, MSLGROUP hired…