crisis management Archives - Reputation Today

Open Canvas June 13, 2019

Golden rules to manage a Public Relations crisis

An inevitable by-product of being in the public spotlight is that your brand is likely to also face some onslaught by competition or consumers. Often,…

Views December 14, 2018

Crisis Preparedness – Why being crisis ready is business smart

Crisis in a corporate can erupt any time and it usually arrives without any warning. One should not press the panic button but instead act…

Taking PRide August 13, 2018

The Ikea India Store – Learnings from Launch Day

I was one of the forty thousand who turned up at the Ikea store on the day of its debut in India. My fascination for…

Little Joys August 8, 2018

How bad Public Relations can Damage a Brand

The primary task entrusted upon a PR resource is to keep a company’s image clean and positive and, to steer clear of any negative news….

Taking PRide July 30, 2018

We take pride in being crisis managers

Most seasoned PR professionals take great pride in listing the crises they have managed. More often than not practitioners are under oath to not talk…

Scribe View July 3, 2018

Why companies need a bad news strategy and brand management pre-nups

At least three major brands are facing unique Public Relations challenges in India this year. These are ICICI, Vedanta and Fortis. In each of these…

Little Joys February 28, 2018

Significance of Crisis Communications – Internal and External

Last many years of expertise in managing communications for corporate houses has taught me how significant an appropriate communication becomes during times of crisis. Communicating…

Views February 5, 2018

Bollywood PR expert Dale Bhagwagar remembers international PR guru Max Clifford

It has been more than a month that the most sensational publicist of the world expired. And yet, no public relations website in India has…

Features December 12, 2017

How to react in a negative situation?

Last month, India’s low-cost airline IndiGo landed itself in the middle of a Public Relations disaster, which dented the corporate image. Social media had a…