influencer marketing Archives

Views May 8, 2019

Figuring out the way forward for influencer marketing

Mention the words social media, millennials and influencers in a single sentence and you have just about every marketing professional interested. The growth of social…

Views September 7, 2018

How Influencer Marketing is Transforming Public Relations

Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people have been communicating, and has been one…

Views May 21, 2018

Social influencers: Measuring online influence in 2018

The influencer marketing industry is expected to be worth US$10 billion by 2020. In just over half a year, the average monthly search for “influencer…

Scribe View May 8, 2018

Decoding Warren Buffett

References are a funny business — a bit like offering guarantees to loans. Although a loan guarantee typically does not involve a cost to the…

Views April 13, 2018

Tech Trends that will Dominate Digital Media

As artificial intelligence (AI) becomes more mainstream, its use in digital media will grow at a faster clip. Going forward, we will see more and…

Views March 29, 2018

Influencer Marketing – Having the right word of mouth is an important aspect of Brand Building

Ever wonder why so many high-end, ultra-luxury brands happily give away their products for free to celebrities? Well, because Sonam Kapoor, the ultimate style Diva…