Media relations Archives - Reputation Today

Little Joys July 25, 2018

Importance of Media Relations

Modern era is the one of start-ups where everyday one hears of a new venture being launched. Some start-ups are well-funded whereas others are boot-strapped….

Views March 29, 2018

There is no such thing as Media Relations

‘Excellent media relations’ is an oft boasted about phrase among PR professionals. Many put it in their resumes as one of their key strengths or…

Scribe View March 13, 2018

Five questions for media relations professionals

The top editor one of India’s respected financial dailies whined recently on Facebook about how he got a call from a PR firm asking if…

Little Joys March 7, 2018

Ongoing Communication with Media is Vital

In all my years of being the mouthpiece of the organisations I have worked with, and being the intermediary between the organisation and the media,…

Views March 28, 2016

With digital audiences increasing, is the media relations dead?

The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook are more than the population of both…

Views March 22, 2016

Alchemy of PR; Chemistry matters!

PR for me is not just an art! It is a seamless combination of various disciplines of science that play at various degrees of significance…

Features March 16, 2016

Top 5 ways to build better media relations

A company’s media image is as good or as bad as its PR team’s relations with journalists. A pitch or not, it’s important to maintain…

Views February 25, 2016

What journalists can learn from communications firms

Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences needed to be engaged differently, MSLGROUP hired…

Features February 23, 2016

Media Relations beyond List

You are as good as your list. That’s a statement that young communicators often face in their early years of profession. And mark my words,…

Views February 22, 2016

Paid Content – Overthrow of PR?

Change is constant and the public relations industry is not bereft of it. PR dimensions have been through subsequent overhauling. What probably began as a…