PR Strategy Archives - Reputation Today

Little Joys August 22, 2018

How to put together an effective PR strategy?

While Public Relations has finally been recognised as an important arm of any business organisation, it is unfortunate that many organisations choose to take PR…

Views June 2, 2017

Evolving consultancy models and distinguishing factors

The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s increasing use of creatives, planners and, of…

Features May 30, 2017

Blogs: creating corporate reputation that’s ‘real’

What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what can be seen is that the casual,…

Views April 22, 2017

How entrepreneurs can avoid PR oversights

The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial arena. However, despite innumerable benefits of PR,…

Views March 3, 2017

Relevance drives a successful PR campaign

On 30th October 1938, Mars attacked Earth! There was panic on the streets of America, people armed themselves to face the hordes of green Martians,…

Views February 8, 2017

How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child…

Features December 22, 2016

How can PR help restore brand perception?

We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant presence and ‘breaking news’ is a norm….

Features November 22, 2016

Six Tips for Successful Event PR

Every event can benefit from the use of an effective PR strategy. Public Relations can help you extend the profile of your event and the…