Amith Prabhu, Author at Reputation Today

Taking PRide July 18, 2016

When one lives by Public Relations every day!

Last week was tragic for the Public Relations fraternity because a young life was snuffed out. This man was a dear friend and a great…

Taking PRide July 11, 2016

A Community for Founders to share the Joy with Pride

There are communities of every kind emerging. They exist in the form of associations, clubs and online groups. The challenge lies in bringing them together…

Taking PRide July 4, 2016

Public Relations is about Behaviour

Public Relations is most often glorifying good behaviour and trying to erase bad behaviour from public memory. But most importantly it is how an organisation,…

Taking PRide May 30, 2016

There is More Hope than there is Despair

I wish I was a PR consultancy leader or owner in 2016. But that was never an ambition. I’m happier being a community catalyst curating…

Taking PRide May 23, 2016

Pride is an Understatement

I have not been more proud to be a Public Relations practitioner than I was on last Thursday when I heard a renowned business leader…

Taking PRide May 16, 2016

The Experience Economy

Life is all about experiences. Public Relations is moving towards being Experience Management. The world is rapidly changing with digital experiences. There is a high…

Taking PRide May 9, 2016

How to be more professional in one of the most exciting professions?

I have always believed that to become smarter in life, hang out with people smarter than you. It takes a lot of perseverance to seek…

Taking PRide May 2, 2016

Our Time Is Now

Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Corporate communications directors are getting a…

Views February 12, 2016

Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…

Articles by Amith Prabhu