Articles by Asif Upadhye

To tell a story, you need to craft a story. We all know that PR professionals are constantly working to create a persona around a…

Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform or are relatable. Bestselling author Seth Godin…

A Hopi Native American proverb states, “Those who tell the stories rule the world”. The importance of communication was realised by our ancestors thousands of years…

The rise of social media has changed our marketing plans by adding newer mediums and ideas to the mix. One such addition that was the…