Asif Upadhye, Author at Reputation Today

Open Canvas May 9, 2019

Good old creativity and data-driven insights – Building a compelling story

A good story does two things. First, it gives the reader information, facts and opinions, thus providing a takeaway for impact. Second, it makes the…

Open Canvas May 2, 2019

Storytelling for communication and brand growth

In a world where Tinder, Bumble, and the likes are the mediums of choice to find romance, friendship and even to broaden your work network,…

Open Canvas April 25, 2019

The Impact of Branded Content

The beauty of branded content is that it isn’t straight and narrow advertising. It is a way to tell stories to the consumer that reflect…

Open Canvas April 18, 2019

Can we really manage media?

Two high-stress, interdependent professions – the relationship between PR professionals and journalists has long been a topic of discussion. Often, this relationship is mildly strained,…

Open Canvas April 11, 2019

Public Relations: The Start-up Kung-Fu!

It is a general notion that Public Relations is something that well-established, large-scale companies, or companies that have suffered from bad press, need to invest…

Open Canvas April 4, 2019

Regional Content – The next big thing for digital in India

In a country with over 1600 dialects and 22 government recognised languages, it is only natural that Indians look to regional content, favouring the languages…

Views March 11, 2019

Five myths about PR that need to be de-bunked

To tell a story, you need to craft a story. We all know that PR professionals are constantly working to create a persona around a…

Views February 12, 2019

How to get clients to take PR seriously

Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform or are relatable. Bestselling author Seth Godin…

Views January 11, 2019

Good storytellers become great Public Relations representatives

A Hopi Native American proverb states, “Those who tell the stories rule the world”. The importance of communication was realised by our ancestors thousands of years…