Articles by Jai Bahal

The brand experience. In continuation of our “Brand beyond the logo” series, this week we discuss how brands use our sense of taste to enhance…

In continuation of our “Brand beyond the logo” series, this week we discuss how brands use our sense of smell to increase recall, create stickiness…

In continuation of our “Brand beyond the logo” series, this week we discuss how brands use haptics and touch interfaces to interact with the end…

What is the brand experience? This month, I’d like to try a new format. A lot of times we don’t rely much on our senses…

Hi again. In part 1 of this piece, we learned about the biology of a scam, a few examples of how they’re pulled-off and types…

Fundamentals of a scam From the African king who wants to give away his treasure because of accounting issues to the Pablo Escobar company (yep,…

Hello reader, This is part 2 of the essay – AI and deepfakes. Last week, we laid down context to what deepfakes are, their use-cases…

In a collaboration between Academy Award winning writer Jordan Peele with MonkeyPaw Productions and Buzzfeed, a video was created as a PSA about deepfakes. Peele,…

The struggle of creating You are reading this in your mind Every word, one by one You retain some words, to others you are blind…

Hello reader,  This is part 2 of the essay – You are the product. In part 1, we laid down context to internet privacy, the…