Articles by Mitu Samar

I was reading a research paper, which claimed that almost 50% of a company’s reputation is attributed to the CEO. The recent Nissan crisis involving…

I recently ordered a microwave oven for my office from Amazon. Since we were facing some challenges in the initial set up, we requested a…

How we deal with criticism also decides how we are perceived as human beings. The same stands true for companies too. A company’s response to…

Bajaj recently unveiled a new electric scooter model, the “Chetak.” The launch was covered across top auto magazines and newspapers – an environment-friendly, less expensive…

Observing the whistle-blower complaint and reputational challenges thereof for Infosys, I recently wrote an article in Mint on how Infosys could leverage its employees to…

The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around how organisations should respond during crisis. For…

Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to…

Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went…

Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but…

After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that…