Articles by Pratishtha Kaura

I stumbled upon a story recently about a virtual Instagram influencer by Essence Cosmetics. Her name is Kenna and she is computer generated. She has…

Jonah Peretti, founder, and CEO of BuzzFeed, once said, “creating content people love to share is the key to success.”  Social media has become an…

Last week The International Communications Consultancy Organisation (ICCO), the global voice of the public relations and communications community, launched the World PR Report 2020. The…

As Delhi got submerged into the smog post-Diwali season, I came across this article by Nandita Iyer on unboxing videos. In the article, she spoke…

“Never mistake the power of influence.” — Jim Rohn A few days ago, I came across this article that ASCI, the ad regulator is watching…

In our day-to-day lives, we often get so busy in our work that often we stop living our life. More than that, we also forget…

I happened to speak at the eighth edition of PRAXIS in Goa last weekend (thanks again to Team One Source and Team PRAXIS for making…

Recently, an unusual challenge was making rounds on social media. Known as the ‘Don’t have a bookmark challenge’, netizens were exploring things that can be…

Last week, our honorable FM gave a statement which went viral. The meme making machinery, which exists to create content out of every subject, went…

Around six years ago, I started working as a PR professional. It has been a great journey and I really love the job that I…