Articles by Shree Lahiri

The COVID-19 era, that has taken the world unawares, has impacted communications and work patterns of PSUs. We read about the government advising companies to…

These are fast-changing, confusing times, if we gauge how healthcare systems are faring amid COVID-19. Creating havoc globally, the pandemic has put pressure not just…

Marketers and brands will have to navigate reputation in the post-COVID era. Life took a downturn for all of us when the lockout was declared…

COVID 19 has hit the country, at a time when the economy had slowed down and businesses also had to incorporate a lot of changes….

Adversity can break you or make you, we have often heard. In business, disruption has become a norm – something that business owners have to…

Have we recognised the magnitude of the COVID-19 crisis that has hit us today? As we are scrambling to come to terms with the sudden…

It is indeed, an unprecedented time in history, and a period of great concern for humanity at large and brands. Interestingly, ‘communication’ is key, during…