Articles by Shree Lahiri

The strategic role of Public Relations (PR) is multi-faceted and critical to an organisation’s success. It serves as a vital link between the organisation and…

Creativity is one of the essential skills in Public Relations and helps professionals – to think out-of-the box, develop innovative strategies to stand apart in a crowded landscape….

In today’s fast-paced business landscape, corporate communicators play a vital role – in shaping and maintaining a company’s culture. What should modern communicators do? They…

PRAXIS11, the much-awaited ‘Maha Kumbh Mela’ of the PR Industry, took off soaring to new heights on September 20, 2024. It was built around a fitting…

We are always trying to find or create a heaven for ourselves in our lives. And I have have been personally fascinated by ‘Finding Neverland’…

The insightful session titled “The Power of Trust in Enhancing Reputation” was conducted by Rishikesh Joshi, the Founder of Sports for All. With a confession…

After lunch the stage was set for a compelling discussion between Mr. Ajay Singh, current Press Secretary to the President of India, author & architect…

Today, we really need to evaluate how we present ourselves to the world, how narratives are created and create worthy narratives. Girish Balachandran, ON PURPOSE…

As day progressed, it was Nitin Mantri, Group CEO of Avian WE  & Regional Executive Managing Director for Asia-Pacific, WE Communications who took the stage…

Unraveling the complexities of misinformation, Dr Gaurav Sood, Director & Professor of Marketing and bestselling author, took center-stage at SPECTRA 2024. His session, ‘Troll Proof…