Articles by Sujit M Patil, ABC

PR has always been about influence! And with the prevalence of new media and increasing role of ‘influencers’ in building brands, ‘influence’ as a word…

For an organisation, ‘stakeholders’ (be it employees, consumers, investors, regulatory bodies or academics) are key. Communicating honestly, accurately and in a timely manner helps eliminate…

Weekend farming has been one of my biggest energisers. While weeding off a plot of land on my farm at Karjat (where I am currently…

In the last column, my objective was to generally talk about AI and the possibilities for PR. If we go back about 10 years, it…

I first read about Artificial Intelligence (AI) in the mid-nineties in my final year instrumentation engineering class. It has probably followed me, even though I…

For most B2B companies, a sacrosanct bundle of PR and marketing tools consists of website, newsletters, webinars, owned research reports, email databases, a bit of…

I was invited to speak at the 2018 AMEC conference in Barcelona. My topic, “ROO – one small step for measurement, one giant leap for…

During a general banter with a few senior communicators – a good mix of PR consultancy and in house folks, recently, the topic somehow veered…

Way back in 1998, as a sales engineer with direct sales targets, when marketing tried to claim credit for a good deal, I would go…

Swayamvara (Sanskrit: स्वयंवर), in ancient India, was a practice of choosing a husband, from among a list of suitors, by a girl of marriageable age. Swayam in Sanskrit means self and…