Interviews

RT: How does Purpose stand out in comparison to corporate responsibility? KS: So often, CSR or ERG can be seen as box-ticking exercises or bolt-ons…

RT:  You run the Museum of Public Relations in New York city, which is very unique. What led to creating it? SS: Yes, the Museum…

RT: What are the key trends that are changing the game in the PR business? RM: I could say purpose, ESG or the blurring of…

RT: You have a challenging job working on some of the greatest brands and ensuring they stay relevant. What is your mantra to ensure you…

RT: “The world must find a new balance between production and protection”. How are you achieving this balance at Bayer? MB: Bayer’s approach is to…

RT: You set up APCO Worldwide 36 years ago. What milestones do you see the company achieving in the next four years as it turns…

RT: You lead global reputation and corporate positioning of the Yum! Brands portfolio of restaurant brands. How has the journey been? JG: The journey has…

RT: What does it take to be the driver of reputation at one of the most iconic technology brands? JA: IBM’s history has been built…

RT: You have worked across multiple countries in Europe and in diverse sectors ranging from tobacco, technology, logistics, automobile and now travel. Which sector is…

RT: You have been at the forefront of change communications following the merger of Wabtec and GE Transportation to create a Fortune 500 company. What…