Views

In a world where even our toasters have opinions (trust me, I’ve heard them), it’s no wonder that voice search optimisation has become a hot…

The Indian Premier League (IPL) is not just cricket; it is also the playground of marketers around the world. As we are into the 17th…

Finance 4.0 is an era of transformation where algorithms are reshaping the financial landscape, automating tasks, and crunching numbers with inhuman speed. It’s also the…

This marks my 37th book review, indicating more than three years of reading, learning and unlearning. Over time, I have explored various genres, from business…

In today’s digital age, where the digital realm is a bustling marketplace and attention spans are shorter than ever, the power of AI in revolutionising…

Content creation has become integral to any successful marketing strategy in today’s digital age. However, creating content that resonates with the diverse and dynamic Indian…

In recent years, the rise of artificial intelligence (AI) has revolutionised various industries, including public relations (PR) and the creative sector. AI-powered tools and technologies…

Digital marketing continues to evolve at breakneck pace. As emerging technologies reshape consumer experiences, they open new opportunities for businesses to engage and convert customers….

The dynamic and diverse landscape of India stretches well beyond what is captured in national news. Its rich mosaic of cultures, languages, and regional identities…

With the National elections round the corner, what could be a more powerful affirmation for Political PR! Indeed, it would not be out of order…