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The emergence of Generation Z, born roughly between the mid-1990s and early 2010s, has ushered in a new era of consumer behaviour that is reshaping…

Dilwale Dulhania Ke Jayenge & Dil Chahta Hai to Tiger 3 & Jawan. And, the changing face of Bollywood and Indian Consumers If you have…

The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given to a computer, will help to calculate…

The way to communicate “loud luxury” or luxury where overt showcasing is the primary objective to consumers who are flaunters or who basically are logo-driven…

In the world of public relations, our ultimate mission has always been clear: deliver the right message to the right people at the right time….

Success ke baad ka plan sabke paas hai…lekin agar galti se fail ho gaye, toh failure se kaise deal karna hai koi baat hi nahi…

It is said that change is the only constant. And the speed of change is actually accelerating in these times when a technology gets obsolete…

From being just a random trend to becoming an integral part of business strategies, digital marketing has rapidly evolved over time. Today you will find…

The landscape of marketing and communication has undergone a seismic shift, and the world of public relations (PR) has not been left untouched. It’s become…

In our modern world, where persistent distractions, social media, and a constant barrage of information make it increasingly challenging to maintain focus, the desire to…