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The way I see it, human beings are designed to be a part of communities. Everyone loves to be a part of a tribe. Connection…

In the dynamic world of Public Relations (PR), success is not merely about sending out press releases or crafting eloquent messages. It’s about cultivating meaningful…

This is part 2 of the two-part series.  Social Listening, what people say on a topic, must have PRable content (presence & relevance). Get to…

In today’s interconnected world, public relations (PR) plays an increasingly pivotal role, not only for businesses and organisations but also for individuals seeking to build…

The importance of communication be it internal or external has changed over a period of time. Especially in last 10 years the role of CCO…

Just a week ago, the world observed World Mental Health Day, a day dedicated to shedding light on mental health challenges and advocating for well-being…

The world of public relations (PR) has witnessed a profound transformation in the recent years. This transformation, while posing its own set of challenges, has…

Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling companies to establish deeper personal connections with…

What goes into promoting your brand on Facebook, Instagram, Twitter, or Linked In? Do you set up your account and start posting? Then, post the…

Public Relations and Advertising are so similar. Public Relations and advertising are so different. Seems contradictory? You, bet! Yet both are true and both are…