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Social media was once a novel way to connect with friends and family, and is now a crucial business tool, central to creating brand narratives…

Building a brand that endures in the modern digital world, where trends come and go in the blink of an eye, is a task unlike…

In the sprawling expanse of India’s diverse and ever-evolving media and communication landscape, the roles of Corporate Social Responsibility (CSR) and Public Relations (PR) stand…

In an era where artificial intelligence has made remarkable strides, from automating routine tasks to simulating human-like conversations, the notion of AI encroaching upon various…

The whole world is going gaga about #ChatGPT and other similar softwares. And, yes, I agree that there are merits and demerits of using it….

The Indian population has taken to social media like how and on average, spend about 2.36 hours on social media daily. In India, the number…

A look into how we can unleash the powers of AI and pave ways for innovation and enhanced possibilities.. In today’s ever-changing digital landscape, the…

With increasing smartphone penetration and internet accessibility, a new wave of 500 million consumers is emerging, providing opportunities for tier 2 and tier 3 towns…

In a world where diversity is increasingly valued, organisations are recognising the importance of hiring diverse talent. However, a pertinent question remains – what happens…

In today’s interconnected and myriad world, the importance of diversity and inclusion in public relations (PR) and communication cannot be overstated. As a professional in…