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The world has undergone a paradigm shift over the past two years, be it in terms of work or culture, the kind of content consumed,…

We are living through times of extreme uncertainty – the global Covid-19 pandemic, political turmoil, energy crisis and the climate emergency. All this impacts business…

There are a lot of books on women and careers that we have come across in the recent past, some are autobiographies or biographies and…

There is enough empirical and anecdotal proof available around the fact that the media has evolved. The question is – are we as PR professionals…

Covid pandemic dealt a final blow to the squeaky structures of public relations, which have been in flux for years. The choice today is down…

Earlier when the internet was still a new phenomenon, it could trigger strong emotions. Every experience associated with it felt very novel and afresh. But…

Press Release writing at PR firms continues to be a challenging task to many a PR consultant with the basics missing. This is seen across…

Become your own ambassador Branding and generating buzz are some of the most challenging aspects of promoting any brand. To begin with this, you need…

Crisis communications- Expect the unexpected, imagine you working for a brand that is all set to launch their new ad campaign to strike a chord…

In the early 1990s when the US Army War College responded to the collapse of the USSR with VUCA and much later in 2014 when…