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In my 15 years in PR, I’ve witnessed a significant shift in how we measure success. Gone are the days when counting media clips or…

While watching Kaun Banega Crorepati last night, I was stoked to see the incredible Dr. Abhay Bang and his equally accomplished wife, Dr. Rani Bang,…

As a university professor specialising in work-integrated learning (WIL) for Public Relations (PR) students, I have witnessed firsthand the transformative power of blending academic knowledge…

In today’s hyper-connected world, your online presence isn’t just a digital footprint; it’s the cornerstone of your brand’s identity. Gone are the days when a…

With everyone on LinkedIn either having a newsletter or starting one, it’s natural to wonder, “Should I also start a newsletter?” Before initiating the thought,…

In the tapestry of our digital lives, a revolution is in the air – one that doesn’t rely on flashy visuals or scrolling feeds. It’s…

Purpose is defined by Cambridge Dictionary as an intention or aim; a reason of doing something or for allowing something to happen. The same source…

Lifestyle is one of the key verticals or niches that need Public Relations services to enhance brand visibility, media presence, narrative building, events and trust…

Personal growth is more than just a journey; it’s an ongoing process of self-discovery and transformation that shapes every aspect of our lives. It’s about…

Motivational books, videos, and seminars have become increasingly popular in recent years, particularly among young people and professionals. It’s almost like a trend now to…