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The value of any organisation’s brand is translated through its (i) purpose, (ii) culture, and (iii) reputation. Promote Safety First The coronavirus has billions of…

Personal Branding, has begun to occupy an important place in today’s world.  From business to personal circles, an individual’s perception can make or break his…

Villages, Towns, Cities, Provinces, Districts, States, Counties, Countries, Regions, and even Continents are destination brands, at least potentially. Depending on how they are managed and…

Public Relations is not meant to generate figures but create a strong and sustainable brand perception.  The PR and Communications business is the worst hit…

Life is communication. In fact, Mahatma Gandhi said My Life is my Message.  This is much more valid during the current Corona times than ever…

The communication messaging and marketing plans for almost every brand has been altered. Today marketers are in a bustling marketplace of influencers and other content…

With effective communication emerging as a bedrock of brand management strategies, Public Relations has evolved into a necessary component for brands and organisations. Once considered…

A stealthy virus originates in one part of the world and takes over the rest. It spreads like jungle fire, globally, causing an exponential rise…

How not to damage your corporate communication team’s reputation and in the process, your organisation’s brand While a lot is spoken of how communications teams…

Among all the stakeholders of an organisation, perhaps the segment that is neglected the most is the internal stakeholders – simply put employees. The unfortunate…