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‘Tried, tested and took up’ – that’s the best possible advertisement a brand can hope for. Especially when we as Indian consumers are bombarded with…

Making presentations can be a killer task, not to mention boring and in some cases frightening. Many times, you don’t have much time to prepare…

In the last article, we sat at a place, calmed our mind, focussed on the base of our spine, imagined a wheel spinning, left to…

Misdirection is a term which is generally used in theatre or when one is watching a magic show. Ever wondered why a magician carries a…

I stumbled upon a story recently about a virtual Instagram influencer by Essence Cosmetics. Her name is Kenna and she is computer generated. She has…

I concluded my last article stating that between society and work place, society has had the upper hand till date in influencing the office culture….

Brands and organisations have brought positive change and impacted the socio-economic, cultural and ecological index of our society by appropriating cause and activism around it….

The last article was on Fear, and how a habit to fear is formed since childhood, and then turned into the most trusted affair of…

For communicators, the most essential motivator is relevance. The risk of obsolescence drives the best of them to constantly innovate to remain at the top…

While we vehemently chase Gender Equality, life catches us off-guard and the penny drops. The two genders are actually NOT equal. They are very different….