Views

Did you know the earliest drones were used in 1849? This was essentially used in the form of balloons attached with explosives by Austrian Soldiers…

Public Relations, informally born around 1915, has come a long way from beeping fax machines and buzzing phones. With the rise of 24*7 news channels…

Corporate marketing and employer branding are two of the most important topics in the corporate world today. Board rooms are abuzz with thoughts and ideas…

The Darwinian theory of ‘survival of the fittest’ underlines evolution of species in the purist sense of adaptation of traits, necessary for humans to be…

The business of communication, as we have known it, has undergone a massive shift over the last decade and at the centre of this transformation…

The world we live in today is far more unpredictable than the ones which we grew up in. However, if you look closer, every generation…

Last week The International Communications Consultancy Organisation (ICCO), the global voice of the public relations and communications community, launched the World PR Report 2020. The…

Hope my word play on the famous phrase who moved my cheese! or an equally famous book by one Dr. Johnson by the same name,…

Winters have set in. So has smog! And we continue our fight against pollution with no significant respite from previous years. We knew winters are…

“In an age of brand clutter, how do you remain relevant?”, these are my opening words for learning workshops I conduct. I strongly believe we…