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As we enter another interesting year, we all prepare for a fresh start – setting new goals and also making personal and professional new year…

Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just reputation management, media outreach and sporadic press…

Many years back, for the consumers, the world was divided in two – the branded and the non-branded. It was the time when brands meant…

It’s really time for the Indian PR business, the consultancies in particular, to recognise a huge problem with the way they do business. In fact,…

2019 is a big year for India. It’s election year. It’s all about winning people by employing the most convincing communication campaign. Now more than…