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I’ve been pondering this question for years: Why should B2B marketing be any different from consumer marketing? After all, just like everyday consumers, business buyers…

First things first, it is not easy to understand the Indian PR & Communications industry and the operative media environment vis-à-vis the global matrix in…

In the bustling markets of India, where diversity and competition abound, brand building has emerged as a strategic art form, a hidden aspect of business…

In the bustling world of Indian politics, the BJP had been a star student in the class of digital campaigns. They knew their way around…

The partition of the country in 1947 into the independent countries of India and Pakistan left an inerasable mark on the national consciousness of both the nations…and…

In a world filled with numerous advertisements vying for our attention, it’s easy to become skeptical of the claims and promises plastered across screens and…

The role of public relations (PR) has undergone significant transformation in a rapidly changing media landscape. Moving beyond traditional print and broadcast media, the emergence…

After working as a public relations professional and delving into realms of public policy and its functioning, I found it as an intriguing combination. Thereafter,…

Artificial intelligence (AI) and machine learning (ML) have become the dynamic duo reshaping the landscape of public relations (PR). As technology continues to advance at…

Four years since the pandemic, and we have been juggling so many different word modes – each with its own set of challenges. For communicators,…