The Fulcrum Awards 2018 now has a refreshed new look with updated categories.
The Fulcrum Awards 2018 powered by the Promise Foundation and PRmoment.in is accepting entries for the third edition of the awards programme. This year we reinvigorate the look of Fulcrum with the remodelled trophy, a re-designed logo, improved web interface and an entire new category, in addition to the existing ones. The awards this year will have over 50 sub categories and are open to individuals and teams from both consultancies and organisations for work done during the period April 2017 to March 2018. The awards night will be held on September 29th in Hyderabad.
Ensuring transparency and stringent process review, the awards continues its partnership with a Big Four firm. The jury consists of 20 senior Public Relations practitioners from various organisations. To ensure fair play, the jury member organisations will not participate in the awards.
The awards this year have four categories further divided into over 50 sub categories with an objective to recognise both individual and team contribution.
The categories are:
Technique Awards: There are 12 sub categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.
Sector Awards: This is a new category. There are 11 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have three awards – Gold, Silver, Bronze.
Special awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.
Individual Awards: Submissions may be self-nominated or nominated by the organisation or peers. The fee for this category will be Rs 1000/-plus GST. These will be awarded to individuals from consultancies as well as in-house teams:
- Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st, 1980.
- In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st, 1977.
All entries are to be uploaded on the website www.fulcrumawards.in. The judging will take place through a rigorous two-stage process including pre-scoring to determine first shortlist and a jury meeting where shortlisted entries are discussed and evaluated in detail to decide the winning entries.
The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns.
The awards organisers will not accept sponsorship from participating organisations including all PR firms. The Awards are supported by PRCAI and Avignyata. SCoRe is a knowledge partner to the awards.
The Categories
| Fulcrum Awards 2018 | |||
| C: Technique Awards
There are 12 sub categories under the technique awards. This will have three awards – Gold, Silver, Bronze. |
D: Sector Awards
This is a new Category. There are 11 sub categories under the sector awards. This will have three awards – Gold, Silver, Bronze. |
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| CC.1 | Best Use of Content | DD.1 | Best Hospitality and Travel Sector Campaign |
| CC.2 | Best Use of Creativity and Innovation | DD.2 | Best Automobile Sector Campaign |
| CC.3 | Best Use of Event | DD.3 | Best Lifestyle, Luxury and Sports Sector Campaign |
| CC.4 | Best Use of Digital | DD.4 | Best Technology and Telecom Sector Campaign |
| CC.5 | Best Use of Integrated Communications
(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy) |
DD.5 | Best Healthcare and Pharma Sector Campaign |
| CC.6 | Best Use of Public Affairs | DD.6 | Best Consumer Products and Retail Sector Campaign |
| CC.7 | Best Management of Crisis | DD.7 | Best Not-for-Profit and Associations Sector Campaign |
| CC.8 | Best Use of Internal Communications | DD.8 | Best Manufacturing Sector Campaign |
| CC.9 | Best New Product Launch | DD.9 | Best Entertainment and Media Sector Campaign |
| CC.10 | Best Use of Media Relations | DD.10 | Best Banking and Financial Services Sector Campaign |
| CC.11 | Best CSR Campaign | DD.11 | Best Services Sector Campaign |
| C.12 | Best Regional Campaign (only implemented in Tier 2 cities) | ||
| E: Individual Awards – In-house Professional and Consultancy Professional
Submissions to this category will have a nominal fee of Rs 1000/- plus GST. |
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| Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1980. | In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1977. | ||
| EE.1 | Hospitality & Travel | 1 | Hospitality & Travel |
| EE.2 | Automobile | 2 | Automobile |
| EE.3 | Lifestyle & Luxury and Sports | 3 | Lifestyle & Luxury and Sports |
| EE.4 | Technology and Telecom | 4 | Technology and Telecom |
| EE.5 | Healthcare & Pharma | 5 | Healthcare & Pharma |
| EE.6 | Consumer Products & Retail | 6 | Consumer Products & Retail |
| EE.7 | Not-for-profit & Associations | 7 | Not-for-profit & Associations |
| EE.8 | Manufacturing | 8 | Manufacturing |
| EE.9 | Entertainment, Media & Celebrities | 9 | Entertainment, Media & Celebrities |
| EE.10 | Banking & Financial Services | Banking & Financial Services | |
| EE.11 | Services | Services | |
| F. Special Awards Category
These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for. |
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| FF.1 | In-House Team of the Year – Mid-size |
| FF.2 | In-House Team of the Year – Large |
| FF.3 | PR Consultancy of the Year – Emerging |
| FF.4 | PR Consultancy of the Year – Mid – size (INR 10-20 cr) |
| FF.5 | PR Consultancy of the Year – Large (INR 20-50 cr) |
| FF.6 | PR Consultancy of the Year – Giant (INR 50 cr above) |
| FF.7 | Lifetime Achievement Award |
The Jury
| The Jury | ||
| Sr.no | Name | Designation & Organisation |
| 1 | Deepa Sapatnekar | Consumer PR Lead, Head of Communications, India, Linkedln |
| 2 | Lou Hoffman | CEO, The Hoffman Agency |
| 3 | Manish Kalghatgi | Head, Corporate Brand Management & Communication, Larsen & Toubro |
| 4 | Ophira Bhatia | Director, Corporate & Government Affairs India and Southeast Asia, Mondelēz International |
| 5 | Pradeep Wadhwa | Vice President, Corporate Communications, ReNew Power |
| 6 | Purnima Mohanty | Director, Corporate Communications & CSR/E.I, DuPont South Asia |
| 7 | Ransom D’souza | Vice President, Communications & Government Affairs, GlaxoSmithkilne Pharmaceuticals Ltd |
| 8 | Rashmi Soni | Vice President & Head of Corporate Communications, Vistara |
| 9 | Ruchika Batra | Vice President, Marketing and Communications, Ericsson |
| 10 | Sameer Bajaj | Director, Corporate Communications & External Affairs, Discovery Communications India |
| 11 | Sarah Vinita Gideon | Head, PR and Corporate Communications, Infosys |
| 12 | Seema Siddiqui | AGM & Head – Corporate Communication, Field Marketing Global Marketing, Schneider Electric |
| 13 | Shrutidhar Paliwal | Vice President & Head Corporate Communications & Media Relations, Aptech Ltd |
| 14 | Shweta Munjal | Head, Corporate Affairs, Asia Pacific, Thomas Reuters |
| 15 | Sourav Das | Vice President, Corporate Communication, Sembcorp Industries Ltd |
| 16 | Sushant Balsekar | Head, PR & Corporate Communications, Fiat Chrysler Automobiles (FCA) India |
| 17 | Tara Rogers Ellis | Co-Founder and Managing Partner, Mojo PR |
| 18 | Vibha Bajaj | Vice President, Public Affairs and Communications, American Express |
| 19 | Zeenat Khan | Vice President, Housing.com |
Contact: Hina Issar Huria | director@fulcrumawards.com | +91-98110 25258
Twitter: @fulcrumawards | Website: www.fulcrumawards.com | Facebook: @FulcrumAwards
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