Amith PRabhu Archives - Reputation Today

Taking PRide February 27, 2017

Taking Pride in the Awards CART of Credibility, Authenticity, Respect and Trust

At the first PRAXIS in Pondicherry, couple of senior practitioners asked me why I had not included an Awards in the weekend conference mix. My…

Taking PRide February 20, 2017

17 trends in PR to keep in mind in 2017

This column has been in the freezer for over two months. This was part of the original series of columns at the start of the…

Taking PRide January 2, 2017

17 probable candidates for the country’s top Public Relations job

As we get ready to bid adieu to this leap year which was historical in several ways we stare at 2017, which is certain to…

Taking PRide November 21, 2016

Great Intention, Bad Execution is terrible Public Relations

I was awaiting a flight at the Mumbai airport after my monthly teaching assignment to return home to Gurgaon. As I was going through security…

Taking PRide November 14, 2016

Did Public Relations win the night for Trump?

Like many others in India I’m still reeling from a shock after witnessing on TV the unfolding of the election results that saw Hillary Clinton…

Taking PRide October 24, 2016

Are speaker bureaus fair play? I think not.

There are four forms of communication: Verbal, non-verbal, visual and written. Verbal communication is of four types: In the professional world – Public-to-many and Private-to-one…