brand building Archives - Reputation Today

Open Canvas May 2, 2019

Storytelling for communication and brand growth

In a world where Tinder, Bumble, and the likes are the mediums of choice to find romance, friendship and even to broaden your work network,…

Open Canvas April 25, 2019

The Impact of Branded Content

The beauty of branded content is that it isn’t straight and narrow advertising. It is a way to tell stories to the consumer that reflect…

Little Joys September 12, 2018

Public Relations and Brand Building

It is absolutely relevant to state that Brand Building and Public Relations go hand in hand. I have had the first-hand experience of this being…

Views August 8, 2018

Looking to build a winning brand?

There are zillions of brands in the world – some that are known to many, many that are known to few – and still many…

Views May 18, 2018

What makes a brand powerful?

You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is the power of a brand. This is…

Scribe View May 1, 2018

Heritage gives new frontier to Brand Building

Some weeks ago, I was wondering if there might be a corporate brand willing to rescue Mumbai’s legendary but ailing Strand Book Stall because that…

Views March 29, 2018

Influencer Marketing – Having the right word of mouth is an important aspect of Brand Building

Ever wonder why so many high-end, ultra-luxury brands happily give away their products for free to celebrities? Well, because Sonam Kapoor, the ultimate style Diva…