brand management Archives - Reputation Today

Taking PRide August 20, 2018

Why Paytm needs to not just do the right things … but do everything right

I am not sure where to start. It is complicated. Well, every few years a brand emerges in India that disrupts, innovates and makes it…

Scribe View May 22, 2018

Four lessons for brand managers from BJP’s Karnataka fiasco

I write this the morning after the resignation of B.S. Yeddyurappa as the Chief Minister of Karnataka before an impending defeat in the state assembly…

Scribe View January 2, 2018

Fortis, Max, Ryan and IndiGo show how vulnerable institutional brands can be

You could call 2017 as an annus horribilis — a horrible year — for Fortis and Max, two of India’s premier healthcare brands that have…

Views November 24, 2016

Chief Communications Officer (CCO) – Story of ‘PILS’, ‘RISE’ and many ‘GAPS’

I know your first reaction might be that this headline does not make any sense… Or does it? Without further confusing you, let me request…