Genesis Burson-Marsteller Archives

Dialogue March 18, 2019

In Conversation with Deepshikha Dharmaraj

When you are defining your brand, and if it happens to be a rebranding effort, then it means change, evolution and further growth. It was…

Taking PRide March 5, 2018

How will the Burson-Marsteller and Cohn & Wolfe merger pan out in India?

Suddenly, as the month of February was ending, a news flashed on Business Wire, before any of the two large PR news networks could break…

Views November 23, 2017

Genesis Burson-Marsteller at 25: A Journey, An Institution

It all started when two women, wanting to make a difference, crossed paths. A chance conversation, a brainwave in the hills and an idea well…

Taking PRide May 22, 2017

At 25 years, Genesis BM is the oldest among the leading firms in India

Among India’s top four firms Genesis Burson Marsteller (GBM) has the unique distinction of being the only one with a woman at the helm of…

Views February 8, 2017

How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child…

Taking PRide January 30, 2017

India’s biggest PR firms

India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the…

Views April 24, 2016

The Start-Up story in India; and What PR Does to it!

India is at the threshold of an accelerated growth and it is believed that this growth will be led by the new set of passionate…

NEWS February 7, 2016

Genesis Foundation Wins Top Honours

Genesis Burson-Marsteller’s integrated communications campaign for Genesis Foundation has been adjudged as a winner in the Non-Government Organisation category of the 2016 Asia Pacific Excellence…

NEWS February 3, 2016

PPR Worldwide Comes to India

Australia based Professional Public Relations (PPR) Worldwide launched its India operations this January. A part of WPP, the world’s largest communications services group, PPR has…