influencers Archives - Reputation Today

Views September 7, 2018

How Influencer Marketing is Transforming Public Relations

Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people have been communicating, and has been one…

Taking PRide April 30, 2018

Influence, Influencers and the Influential

We are living in a crazy age where anyone and everyone with a certain number of followers on one or more social networks is claiming…

Scribe View February 13, 2018

Influencer worship is as bad as influencer bashing: Details matter

A blog post on the role of social media“influencers” in marketing by Elinor Cohen is apparently, in the words of senior journalist Vir Sanghvi taking…

Views May 18, 2017

Lessons from #NuggsForCarter

“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…

Views December 23, 2016

2017 – The year of PR and Reputation Management!

Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable it is after a few high-level corporate…

Views July 13, 2016

Lines are blurring and the canvas is fast changing: The time for PR is now!

There is no better time for the PR industry to come out of its slumber and take advantage of the way the communication landscape is…

Features June 17, 2016

PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…