PR

Little Joys July 4, 2018

Is traditional PR fading in the digital era?

The emergence of digital era and the evolution of internet, have dramatically revolutionised functioning across the industries. Naturally so, PR as a business has not…

Little Joys June 27, 2018

Creativity at the helm of Public Relations

We, as Public Relations professionals, are often projected as the ones whose job is to magnify creative ideas developed by others. We have also been…

Little Joys June 20, 2018

Challenges faced by hospitality communicators

Having been the Communications Lead with a couple of prestigious hotel brands has been a roller coaster ride for me. A hospitality mandate, undoubtedly, is…

Views June 8, 2018

Is it worth hiring a Public Relations firm?

In the present era, there is a huge noise in the market as there are several competitors competing for the attention of their audience. So,…

Views June 8, 2018

Long live the Public Relations professional

It is the year 2025, in a public relations firm. What do you see around you? The same people doing the same thing? Writing press…

Views April 28, 2017

Gift vouchers won’t fetch you media clips!

As a journalist, I hate when some people tell me that they can get stories done by doling out gift vouchers. And as a PR…

Views April 20, 2017

The Business of PR

The communications business has grown leaps and bounds. For me, public relations refers to the ability of an organisation to take control of the PR…

Features April 19, 2017

Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…

Taking PRide April 10, 2017

The Pursuit of Passion and Persistence

In my close to fifteen years in Public Relations I have met tens and hundreds of fellow professionals. Some come and go and some leave…

Taking PRide March 27, 2017

Feminism and its Public Relations Power

In simple terms feminism is the advocacy of women’s rights on the grounds of equality of the sexes. And no one other than PR professionals…

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