Pratishtha Kaura Archives - Reputation Today

Views May 18, 2017

Lessons from #NuggsForCarter

“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…

Views October 19, 2016

Lifestyle 2.0: How lifestyle brands are leveraging technology for consumer outreach

Technology in today’s times, is transcending the way we live to the way companies communicate and engage with the consumers in a multitude of ways….

Views September 30, 2016

The changing face of news – From live telecast to live stream

Once upon a time, there was a TV set. We used to sit and stare into it and watch Doordarshan, both known to be synonymous…

Views July 7, 2016

Five Major Communication Learnings from the Udta Punjab Episode

‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw a head-spinning conversation originating around an upcoming…

Views May 5, 2016

From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor

For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession brings in. From preparing multiple coverage reports…

Views March 28, 2016

With digital audiences increasing, is the media relations dead?

The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook are more than the population of both…