social media Archives - Page 3 of 3

Features April 2, 2016

Engaging Social Intranet: Need of the Hour

Communicators do realise the importance of building a social network for the leadership and employees of the organisation. But more often than not it is…

Views March 30, 2016

Videos Key to an Effective Communication Strategy

This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this aspect. If you look at the growing…

Views March 28, 2016

With digital audiences increasing, is the media relations dead?

The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook are more than the population of both…

Views March 21, 2016

5 Best Practices for Effective Online Communications and Social Media

I have frequently been called upon to consult with organizations and professionals on how to safely and effectively navigate the changing currents of online communications….

Views March 6, 2016

CSR as a Means to Equitable Growth

Recently while attending a social gathering I was asked to participate in an interesting discussion. The discussion and (a bit of) debate centered on section…

Features March 6, 2016

How to Write an Effective Press Release

There’s a lot that goes into making a journalist care for your press release or close it as soon as it’s opened. And the harsh truth…

Features March 5, 2016

Social Media Expert Vs PR Professional

While the boundary between social media handling and digital PR mandate has almost diminished and people are jumping over the fence from one side to…

Features March 4, 2016

Back To Basics: Online Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity. In today’s…