Articles by Amith Prabhu

Every year I try and meet new people, talk to experts, read various articles to put my finger on the pulse of the profession for…

This column is about two things – a book review and my astonishment about a book that mesmerises from the word go. I try and…

When I began writing this column in 2013, I was not sure if I could write beyond a month. Thankfully, I have managed to continue…

In case you missed the launch of a board game at PRAXIS please check it out here. It is a great way to create more…

Recently I was invited by a corporate organisation to share my thoughts on the importance of social media for corporate brands and it got me…

This column is about two things… There are about five journalists from among many, that I am acquainted with, who attended PRAXIS last week in…

Last weekend over 700 public relations professionals descended on the Goan shores from India’s major metros to attend what is arguably the largest residential gathering…

Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started…

I came in face-to face contact with this man in his 20s when we first met in Chandigarh in April 2016 though we were in…

When I returned from Chicago and began exploring avenues to create a social enterprise in early 2014, I was interviewing a few candidates. One of…