Articles by Amith Prabhu

There are some companies that you admire because they got acquired and there are some that you admire because they have not been acquired and…

PRAXIS is little over a month away and the summit seems to be shaping well. A summit is only as good as four things. The…

For a moment imagine these five famous men – politician George Fernandes, banker KV Kamath, businessman VG Siddhartha, cardiologist Devi Shetty and author Aravind Adiga….

I personally interviewed over 50 graduates for a spot at the School of Communications & Reputation in the last five months. One of the questions…

Last week was historic. I wrote a curtain raiser in my column on the 29th of July. I was in Mumbai for two days to…

It’s a beautiful week. My eyes are moist as I write this. It’s about something I plunged into four years ago because of a conviction…

In a day and age when there are very few youngsters in our daily life to look up to, some stand out. In the last…

Content is at the core of Public Relations. I always explain the profession using four Cs and I wrote about recently when I explained the…

Last week I wrote about how there are a few difficult clients and they rarely get called out. I wrote about scenarios that create an…

It takes all types to make this world and the world of client-consultant is no different. I was fortunate during my eight years of being…