Articles by Dr. Ankoor Dasguupta

The digital ecosystem is at a stage where it is becoming less about the depth of connections we are making with people and more about…

I am certain that going forward, the past two years will be probably a part of history books and ofcourse Public Relations, advertising & media…

What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over a period of time with collective manifestations…

I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle on the pressure cooker, of course after…

Happiness may be perceived in a variety of ways by people. For me, everything starts with balance and ends with control. The disparity between what…

Imagine you are watching television with your spouse, but the volume is too low to hear. You ask your spouse to turn it up.  The…

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to a promise that we make and how…

There are few topics that people globally have been talking and writing for years without saturation. Plethora of books, research papers, debates, articles. There is…

From – Life is to run and fight it out, To – Life is to be experienced and not fought against, I have played a…

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…