Articles by Asif Upadhye

Conversations about your brand in this vastly digital world have become of prime importance more than ever now. It can be gauged simply from the…

One of the biggest lessons I’ve learnt as an entrepreneur in the last ten years is that the ability to accept failure and move on…

The world of mass communications has witnessed paradigm shifts every few decades, so much so that dynamism is now a part of the business, and…

We’re past the middle of the year, and a lot of the predicted PR trends for 2019 have already picked up momentum. From the increased…

Imagine spending more time, effort and money on garnering fake traction for your content than on actually creating quality content that is authentic and credible….

Public Relations is a profession that is fast catching up with the digitally-transforming world. Brands are now opting for external consultancies that can handle their…

When was the last time you scrolled through your Instagram feed to be accosted by visuals of perfection? Considering that India ranks third in terms…

PR professionals are fast becoming a group with the most diverse skill set in the communications spectrum. With rapidly changing trends, client briefs that consultants…

We live in a world of reactions. Every minute around 350,000 tweets are generated. All of us take to social media to voice our opinions….

In 2015, a study conducted by Ipsos, commissioned by the 4A’s, found that only 4 per cent of respondents believe that the advertising industry behaves…