Kritical Mass January 8, 2020 Is Instagram the answer to the decline in book readership? A couple of weeks ago, my 10-year-old daughter asked me about my favourite books. Thankfully, she loves to read and was curious about the books…
Kritical Mass December 10, 2019 Beware of the Sleeper Effect Sometimes we squirm at them, but mostly we ignore the ‘fake’ messages that we get on WhatsApp. These messages take different shapes and forms –…
Kritical Mass December 3, 2019 Use ‘triggers’ to build word of mouth For a minute, imagine that there is a famous Indian chocolate brand named ‘Chand’. It has been there in the market for the last couple…
Kritical Mass November 26, 2019 The Pursuit of Happiness! Last week I had written about the movie “Inside Out” and the lessons from it. I was deeply inspired by the movie and hence I…
Kritical Mass November 20, 2019 Ageless Communication Insights from ‘Inside Out’ I recently watched a wonderful movie called, Inside Out, which is a Pixar Studios production released in 2015. It was a blockbuster hit both among…
Kritical Mass November 14, 2019 The Game Continues After Checkmate! “I wish we had been born in better times.”, said Rajesh to Sid, his batchmate from engineering college and tossed the latest report on the…
Kritical Mass November 5, 2019 Network Intelligence has shifted the power to the buyer! The last few weeks leading to Diwali were very hectic, but in a good way! The festivities meant a number of fun gatherings with family…
Kritical Mass October 22, 2019 Where exactly are we headed, Mr. Luther? Most of us are by now accustomed to receiving jokes and forwards on WhatsApp that have a tendency to get repeated every few months. One…
Kritical Mass October 15, 2019 A fresh look at Ravan’s ten heads – Part II In my previous article, I had looked inside Ravan’s five heads (covered five instincts dissected in the book Factfulness by Hans Rosling. In this article,…
Kritical Mass October 9, 2019 A fresh look inside Ravan’s ten heads! In a rather uncanny sort of way, three unrelated things coincided recently! The dinner triggered it: It is that time of the year when visits…