Articles by Pratishtha Kaura

While scrolling through my twitter feed, I came across a thread on millennials. Much talked about and much cringed upon topic, I felt (and being…

I read this quote some time ago and it has stayed with me since then. As the name of this column suggests, I have always…

It often amazes me the kind of work we do in PR. From being the one who is creating strategy to managing crisis, from planning…

Those who don’t know about Shirley Chisholm, here is a quick background. She was a woman of many firsts – the first African American congresswoman…

The month of August spreads a streak of patriotism over India. Brands understand these emotions and with their brand campaigns are able to strike a…